The key problem of any service or product is the need to have a large user base at the start of the project.
As we have had this problem in mind since the very start of working on KIBO, we have made
the solution of the problem a priority task.
Underlying the KIBO Lotto market release strategy is a mechanism similar to the UBER taxi service model or PayPal.
As is well known, the rapid growth of the customer base of these companies is based on the proper motivation
motivation of existing users into referring them to their friends.
To make sure that referring UBER to friends is not obtrusive, the company suggested to its customers that they could not just refer a convenient service to their friends but also give them free journeys. If a friend takes up the option of this free journey, the sender of the invitation will also get a free journey. This is a nice and easy thing to give as a present, as it is dramatically different from selling friends a new product that they are not yet familiar with. This way an invitation to try a new product transforms from an obtrusive suggestion into an opportunity to give a nice present to a friend
This is why this model has been such a success and has allowed companies that have managed to incorporate it into services they offer to see such a quick and stable growth of their customer base.
Speaking about efficiency and promotion methods, advertising is now becoming less and less efficient. Ads sent from strangers give a 5% response, at best. At the same time, referrals from a close acquaintance or friend who enjoys a certain level of trust give a conversion rate for close product familiarization of up to 95% of message recipients. It is precisely for this reason that the Uber viral effect yields such good results.
When developing a market release strategy for a decentralized lotto we set ourselves a task not only to build a very powerful motivation to refer KIBO to friends. Another task we set ourselves was to motivate users to work out for themselves the benefits of our platform, which are down to decentralization and cryptocurrency. To address these tasks we have developed a step-by-step launch strategy divided into two main stages.
The first stage includes attracting funds and building a network of independent platform owners all over the globe, who will have a vested interest in a powerful launch and active build-up of the customer network during the launch, and in further development of the platform.
Crowdsale stage tasks
- Accumulate sufficient funds to conduct a high-power promotion campaign in the form of a prize draw (from $10,000 a day to several prizes of $100,000 and larger, to be drawn free of charge over the course of more than three months);
- At the moment of the launch, have a distributed network across the world of affiliates who will have a vested interest in rapid development. The affiliates will receive a percentage of future platform turnovers and will be able to increase their profit many times over by actively building their customer base. At the launch, each platform owner will be inviting new users to participate daily in a free prize draw within a 100% honest lottery with instantaneous payouts.
Our achievements thus far
Since the beginning of our project, apart from code writing, we have started developing the marketing component as part of the forthcoming launch. We have worked hard to popularize the concept of KIBO platform launch across the globe. We currently have followers in more than 20 countries, including China, the UK, the USA, Brazil, Australia, Russia, Spain, Portugal, and India.
At the current stage we have managed to accumulate our first funds for KIBO implementation and the launch of a kickoff promotion campaign The work done so far suggests that during the sale period, we will be able to expand considerably the geography of our affiliates. At the moment of the launch of the second stage, each platform owner will start developing their own KIBO platform attracting customers to generate a profit from selling tickets to users. Each affiliate will attract customers using the single development tool described below. Thus, even now we can predict a rapid growth of our customer base in many countries at once at the moment of the launch.
The next step is the launch and growth of the customer base. The second stage starting point is making the gaming platform available to everybody. Part of the funds collected during the sale will form the first prize fund to be divided into large weekly and smaller daily prizes. Immediately after the launch each affiliate will have a link in their member area using which they will be able to give anybody tickets for a series of prize draws with a prize fund of several million dollars. Thus, a few thousand affiliates will simultaneously start building their customer bases globally, driven by powerful motivation.
Free tickets given to a potential lottery player will be available for all draws held daily over more than three months. To obtain a set of tickets, a regular user will simply follow a link to sign up on the platform site and set up a wallet, into which the winnings will automatically be sent.
Thus, we motivate the user to learn the key advantages of our platform and get a feel for how it works.
To ensure further growth of our customer base at a geometriс rate we have in place powerful motivation from the very start not only of platform owners, but also of each user who has signed up with us at no charge. Each customer will be able, as will the platform owner, , to present their friends with tickets to participate in a series of draws at no cost to them at all, thus increasing their chances to win many times over. Platform owners have different motivation. The difference is that all those with a platform can invite customers to make a profit from each ticket sold. Customer motivation is an opportunity to increase your chances of winning by receiving 5% of each prize won by your friend at three levels.
Now every time any of the friends invited by a user and their friends up to level 3 wins in a series of free draws, the user will receive 5% of the winnings. And they will always receive 5% of all winnings of their friends up to level 3 every time any of them takes part in a draw and wins
Let's assume that in two months after the launch each affiliate using all its marketing tools attracts an average of 100 customers. Today the results we have received from our testing give us a clear understanding that the number of customers invited by each affiliate over the said period of time can be much larger. If this is the case the number of customers drawn to the platform by the affiliates alone can exceed 2.5 million. It is important to mention that these 2.5 million users will in turn start inviting their friends, also giving them presents of free tickets for a series of draws thus increasing their chances of winning. A constant, high-power customer motivation at all levels can ensure an avalanche-like growth of the customer base.
Back in January 2016 we ran a program to test the efficiency of the marketing tools designed by our team for KIBO's rapid entry onto the market. The results exceeded our expectations, with us seeing a 10-fold growth in our customer base over just 7 days. This gives us plenty of optimism for the forthcoming launch of the platform.
Each step of the platform is well thought out and has numerous details and marketing solutions for attracting customers and beyond. We have incorporated into the KIBO strategy the proper motivation of each customer at each level of implementation, which not only addresses the main task of growing the customer base. Some tools are aimed at the stepwise conversion of each customer who visits the platform into a paying user, working in parallel with a built-in loyalty program, operating to retain the customer making them a regular, active user.
Our task is not only to build one of the leading platforms in this field but also to make cryptocurrency popular with people in different countries. We believe in decentralization and are inspired by new opportunities, made available to humanity thanks to the blockchain technology. After we have built our customer base, we have a clear vision of how to develop further in this direction, based on the goals attained.